![]() ![]() The term gyaru itself was introduced and popularized in Japan by the American jeans company Wrangler. An alternative explanation is that the subculture started with jeans brand Levi Strauss's 1968 advertisement campaign for a women's jeans line named 'Levi's For Gals.' Another possible inspiration for gyaru fashion may have been American phenomena such as the prominence of teenage party movies of the 1980s or valley girls, which were then exaggerated by Japanese fashion culture to create the distinct gyaru style. Gyaru fashion style is thought to have been popularized by Pamela Anderson's role on the late 1990s American television series Baywatch, which also appeared on Japanese television. The subculture's origins remains uncertain. ![]() Gyaru ( Japanese: ギャル Japanese pronunciation: ), a Japanese transliteration of the English slang word gal, is a Japanese fashion subculture. Shibuya 109 gyaru shop-staff from the brand MA*RS ![]()
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